Margin First is an independent Amazon PPC practice run by Theo, not an agency or a desk of rotating account managers.

Margin First runs Amazon advertising the way an owner-operator would. One specialist does all the work and has managed the same accounts since 2020, through Prime Days, Q4 peaks and the slow months between.
It's built for sellers on Amazon UK, US and EU who care about margin and want ad spend treated like it comes out of their own pocket (because it does). It's not the right fit if you want a dashboard to check once a quarter, or a 12% ACoS in a category where that's impossible.
Theo is an Amazon Ads certified specialist based in Europe. Capacity is capped at six accounts, so the person reading your search term report this Tuesday is the same person reading it a year from now. That continuity is behind the results in the case studies.
Book a free audit. You'll get the three biggest problems in your account, ranked by what each one is costing you.