§ Services

Ways to work together

Most people start with the audit. There's no obligation to go further, and a fair number don't need to.

Free

1 · Account audit

For sellers who suspect money is leaking but can't see where.

I check everything below, then send you a written report on the three biggest problems in your account, ranked by what each one is costing you.

  • Campaign structure, match-type coverage, targeting overlap and self-competition
  • Wasted spend at search-term level, quantified in money, not percentages
  • Bid, budget and placement strategy
  • Where paid spend and organic rank are working against each other
  • Listing and indexing check, including whether your products are indexed in the right category
  • Product-level view: which ASINs deserve budget and which are being propped up

Yours to keep. I don't charge for it because I'd rather show you what I'd do than describe it.

Retainer

2 · Full account management

For sellers who want the account run properly, by one person, with a target attached.

I run your Amazon advertising end to end: same person on strategy, on execution, and on every call.

  • Weekly hands-on optimisation: bids, budgets, search terms, placements, dayparting
  • Campaign structure design and rebuilds
  • Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display
  • Keyword rank and indexing tracked daily, not just ad metrics
  • Profitability reviewed at product level, against your real margins
  • Launch strategy, including rank-driven spend
  • Listing optimisation included at no charge where it's holding performance back
  • Direct access to me
  • Monthly reporting that explains decisions, not just outcomes

Flat monthly retainer. No percentage of your ad spend, so I have no reason to push you to spend more than the account can profitably absorb.

§ What you get every month

One page report. What I changed and why.

Most agency reports are forty pages of exported charts that nobody reads and nothing acts on. Length isn't the same as rigour. If I can't explain the month in a page, I don't understand it well enough. You'll have the console open anyway; what you're paying me for is the interpretation.

Monthly report · sample
01
What changed this month
02
Why it was changed
03
What I'm doing next
§ How the target works

You don't pay a management fee until we hit the number we agreed.

1

We set the target in week one, in writing. During the diagnosis week I go through your account and your margins. We then agree on a specific figure (usually a TACOS threshold) and write it down before any money changes hands. No moving goalposts in either direction.

2

The baseline is your trailing 90 days. Not a number I invent, and not your best-ever month. Your own account's recent history, agreed by both of us before I start.

3

Until we hit it, you don't pay me. You still pay Amazon for ads. That money was always going to be spent. What you don't pay is my retainer.

4

Once we hit it, the retainer starts from that month forward. Not backdated. The months before it are mine to absorb. That's the risk I'm taking.

The honest caveat

This arrangement is available on accounts I believe I can move. If I don't think I can hit a target worth agreeing to, I'll tell you at the audit stage rather than take the engagement and hope.

§ What I need from you

Four things.

  • Advertising console access
  • Seller Central reporting access
  • Your true margins by ASIN (cost of goods sold)
  • Your desired daily budget
§ Availability

6 accounts at a time.

I take 6 accounts at a time. That cap is the model, not a marketing device. It's the only way the work stays hands-on and the only reason I can promise you the same person every week. When it's full there's a waitlist, not a new hire.

§ Pricing

Quoted after the audit, not before.

The audit is free. Management pricing depends on catalogue size, marketplace count, and the state of the account, so I quote after the audit rather than before. By then I'll know what the work actually involves and you'll have seen how I think. What I can tell you upfront:

  • A flat monthly retainer, not a percentage of ad spend
  • No management fee until the target is hit
  • 2-month minimum on management, because structural change takes 60–90 days to read cleanly. Month to month after that
  • No long-term lock-in, no proprietary platform you have to keep paying for
  • You own your account and your data.

Start with the audit

I'll go through your account and come back with the three biggest problems, ranked by what each one is costing you, and what I'd change. No deck, no discovery script, just the person who'd be doing the work. If it isn't a fit, I'll say so and point you somewhere better.

Prefer email? Use the contact page.

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